Does your social media campaign looks like a headless monster bereft of any human emotions? You are quick to say no because you believe that you are rigorously following the suggestions of the best marketing minds of your time.
But take a look around and you will see that something is missing in your social media marketing campaign. Take a deeper look and you will find out that it is the engagement that is conspicuously missing and no matter how hard you may try, you will find that the gap between you and your targeted audience is not narrowing down.
And the probable reason is that your marketing campaign lacks the heart and warmth and here we are going to share some tips that may help you overcome this stumbling block. Take a look:
While promoting your service or product online via twitter or facebook, you should make a point that you are using real name i.e. human name. People are less likely to respond or participate in a marketing campaign where the leading figure is a company name.
Use of real name will make your marketing campaign more acceptable to people who are tired of being bombarded with ads all the time, bringing in more engagement & interaction.
However, this suggestion may not go down well with most marketers since they believe that this goes against the guideline of branding.
But there is nothing wrong with using real name as this make the brand more trustworthy to general visitors.
Have a Real Picture
There is no better way to humanize your social media marketing campaign than using a real picture. It is the same as using real name but its impact is more powerful than the former one.
To me, it looks absurd to post behind the veil of a company logo. It makes it looks quite unnatural. By using a real life image, you can humanize the post and it will give comfort to the readers that there is real personal involved in the process.
Yeah it may hurt your branding process, but if you want more engagement, then go for it.
Have Your Voice
The next important quality of humanizing your social media marketing campaign is having a unique voice. Just posting two tweets or updating your facebook status message twice in a day is not going to help you curry flavor to your audience.
You need to come up with interesting and useful. Use of fun elements can make your posts really awesome and you would not have to push people to share them since they will do it voluntarily.
It is like a great TV Ads that people would love to talk in spare time. This will help you build brand awareness even when you are not present.
Listen to People
Social media is definitely not a platform to dictate people. It is not your corporate venue where people gather, unwittingly though, to listen what the marketing heads have to say.
It is an open and democratic platform and you should make it a habit of listening to what other people have to say rather than promoting your service shamelessly. First listen, then react, and a great relationship will be in the making.
About The Author:
Michael Evans loves blogging on different subjects and he is a regular writer at Webhostingdeals. He has written articles on the topic of Hostgator.com Review .