2 Common SEO Mistakes In Your Site

So until now you’ve focused 80% of your time and efforts on link building and 20% on content quality and site structure. Too bad! With Google updating its algorithm to weed out over-optimized pages or websites, it’s more than likely that your sites are to be found in hot waters very soon.

But there’s still some time on your hands and utilizing it the right way can help you to at least minimize this impending over optimization penalty. Here are the 2 ways that will surely help you reduce the impact of this penalty:

1. Change Pages With Slight Keyword Variations

Many websites use this tactic to increase the content on their page and also think that this will enable them to attract more specific customers to their website.

Google Search in education

Keep in mind that negligible variations in the main keywords (usually the one that is used in the title) will attract over optimization penalty from Google. As a solution to this, SEO experts have been recommended changes like amalgamation of the slightly varying keywords under one title in one page with detailed content.

To simplify this, here is an example explaining the same. Suppose your website has different pages with keywords like California Summer Tourism, California Beach Holidays, California Beach for Vacations.

Instead of having different pages for each of the links and keywords, combine all three of the keywords and use them in one detailed content page with a title like ‘California Summer Beach Holidays’.

This will also save time since you won’t have to write different anchor texts for each of these pages.

2. Change Link Infused Footers

A number of websites cram numerous links at the foot of the content. This will, in all probability, not trigger the interest of the visitor to the website. It is a faulty technique in many ways.

google logo

Not only are you wasting valuable links that you have bought for your website, you are also hampering your visitor’s reading experience that will harm the traffic on your website in the future.

As a remedy, SEO experts at submitcomfort.com are advising websites to change this strategy and instead place the links at the top, in between and sides of the content, according to their relevance.

You can instead keep those links in the footer of the content that might be useful for the reader after he has finished going through the content completely.

You will also be required to ensure that you are not posting blacklisted and harmful links in the body of the content and ensure that your website doesn’t get penalized for over optimization.

How to Make an Infographic go Viral

Okay, it’s no news when I tell you that infographics help you acquire tons of links. Sure, it’s becoming quite a passé in the world of Internet marketing but they are still hot and can get the work done if you do it right.

The thing that appeals the most to me about infographics is that they strike a perfect meeting point between manual linking methods and traditional marketing.

So, it’s pretty fair to say that as a legitimate SEO reseller company if you’re going to use them for your viral marketing strategies, you better know how to create a compelling infographic and promote them to get thousands of social shares and likes to acquire the much-needed link juice for your websites.

See our Infographic: The Anatomy of a Perfect Website

Here are a few steps that will help you create a super likeable infographic:

1. Brainstorm for Great Ideas

It won’t do to have a good idea. You need a great one. Have a team and you can brainstorm together for one or a set of ideas that are unique, appealing and interesting.

In addition, they should be backed with real data. Look beyond the usual or present normal information in an interesting way.

2. Research


Now that you have an idea and the kind of audience you would like to target, research the data that you have. It will form your infographic. Your research should be based on the following:

  • You should be able to organize the information that you find.
  • The information should be visually presentable.
  • You should have real data.
  • You must have verifiable statistics that you should be able to cite.
  • Your data should resonate with the audience.

Also, with all these information and data, you should have a source that you can quote.

3. Get Input from the team

Send Emails to your team members for selecting data and sourcing ideas. Get input from the entire team. Ask them if they have an idea to represent the stats. Distill the input that you get.

4. Develop A Concept

Now, be creative and develop a concept. When you are developing it, you should consider how to visually represent the data, the color themes to make the infographics more attractive, how to get the audience to empathize, how to add humor, ways to create chunks for sharing on social networking sites and how to add graphs and images that represent the data clearly without overcrowding it.

This is where everyone gets stuck. You have to give the audience a specific infographic that should be meaningful. For this, you have to understand the target audience.

5. Design

infographic design
infographic design

Work with your designer to make it look attractive without compromising the data and concept. It should communicate with clarity all the relevant information & details.

Now that you infographic is ready, check if it contains the overview, purpose, data, theme, title and images. Get the draft ready and if necessary, make revisions.

Work as a team with your designer and let them do their work. Launch your infographic well and on your landing page to get the maximum attention. Share it on your social media sites & get max juice from it. 😉