So until now you’ve focused 80% of your time and efforts on link building and 20% on content quality and site structure. Too bad! With Google updating its algorithm to weed out over-optimized pages or websites, it’s more than likely that your sites are to be found in hot waters very soon.
But there’s still some time on your hands and utilizing it the right way can help you to at least minimize this impending over optimization penalty. Here are the 2 ways that will surely help you reduce the impact of this penalty:
1. Change Pages With Slight Keyword Variations
Many websites use this tactic to increase the content on their page and also think that this will enable them to attract more specific customers to their website.
Keep in mind that negligible variations in the main keywords (usually the one that is used in the title) will attract over optimization penalty from Google. As a solution to this, SEO experts have been recommended changes like amalgamation of the slightly varying keywords under one title in one page with detailed content.
To simplify this, here is an example explaining the same. Suppose your website has different pages with keywords like California Summer Tourism, California Beach Holidays, California Beach for Vacations.
Instead of having different pages for each of the links and keywords, combine all three of the keywords and use them in one detailed content page with a title like ‘California Summer Beach Holidays’.
This will also save time since you won’t have to write different anchor texts for each of these pages.
2. Change Link Infused Footers
A number of websites cram numerous links at the foot of the content. This will, in all probability, not trigger the interest of the visitor to the website. It is a faulty technique in many ways.
Not only are you wasting valuable links that you have bought for your website, you are also hampering your visitor’s reading experience that will harm the traffic on your website in the future.
As a remedy, SEO experts at submitcomfort.com are advising websites to change this strategy and instead place the links at the top, in between and sides of the content, according to their relevance.
You can instead keep those links in the footer of the content that might be useful for the reader after he has finished going through the content completely.
You will also be required to ensure that you are not posting blacklisted and harmful links in the body of the content and ensure that your website doesn’t get penalized for over optimization.