Okay, it’s no news when I tell you that infographics help you acquire tons of links. Sure, it’s becoming quite a passé in the world of Internet marketing but they are still hot and can get the work done if you do it right.
The thing that appeals the most to me about infographics is that they strike a perfect meeting point between manual linking methods and traditional marketing.
So, it’s pretty fair to say that as a legitimate SEO reseller company if you’re going to use them for your viral marketing strategies, you better know how to create a compelling infographic and promote them to get thousands of social shares and likes to acquire the much-needed link juice for your websites.
See our Infographic: The Anatomy of a Perfect Website
Here are a few steps that will help you create a super likeable infographic:
1. Brainstorm for Great Ideas
It won’t do to have a good idea. You need a great one. Have a team and you can brainstorm together for one or a set of ideas that are unique, appealing and interesting.
In addition, they should be backed with real data. Look beyond the usual or present normal information in an interesting way.
Now that you have an idea and the kind of audience you would like to target, research the data that you have. It will form your infographic. Your research should be based on the following:
- You should be able to organize the information that you find.
- The information should be visually presentable.
- You should have real data.
- You must have verifiable statistics that you should be able to cite.
- Your data should resonate with the audience.
Also, with all these information and data, you should have a source that you can quote.
3. Get Input from the team
Send Emails to your team members for selecting data and sourcing ideas. Get input from the entire team. Ask them if they have an idea to represent the stats. Distill the input that you get.
4. Develop A Concept
Now, be creative and develop a concept. When you are developing it, you should consider how to visually represent the data, the color themes to make the infographics more attractive, how to get the audience to empathize, how to add humor, ways to create chunks for sharing on social networking sites and how to add graphs and images that represent the data clearly without overcrowding it.
This is where everyone gets stuck. You have to give the audience a specific infographic that should be meaningful. For this, you have to understand the target audience.
Work with your designer to make it look attractive without compromising the data and concept. It should communicate with clarity all the relevant information & details.
Now that you infographic is ready, check if it contains the overview, purpose, data, theme, title and images. Get the draft ready and if necessary, make revisions.
Work as a team with your designer and let them do their work. Launch your infographic well and on your landing page to get the maximum attention. Share it on your social media sites & get max juice from it. 😉