With millions of users, Facebook is one of the best marketing platforms in the world. Studies have also shown that there is an increasing trend of people turning to social networks when making their buying decisions.
The above two reasons and a combination of many other reasons make it very important for a business to have a Facebook presence.
The best way to do that is by creating attractive and informative Facebook page. Creating the page is only the first step, to spread your message and increase your brand reputation, you need to get people to like your page.
This wont be easy unless you are a popular brand. Below are few ways you can increase your Facebook likes.
Consistently Add Informative Posts
One of the best ways to get followers and also a great way to retain those followers. The idea of getting followers is to build a brand in Facebook and you need to consistently appear in their timelines until you become a known brand to them.
This doesn’t mean adding status updates 10-15 times a day with your marketing messages, but adding around two relevant updates during peak times. Don’t only post your blog posts and marketing messages, take some time to share other relevant and informative posts as well.
Your followers will appreciate that. Happy followers are more likely to like and share your updates, exposing them to a wider audience and helping you to increase your likes.
Use Facebook Page Insights Stats
Tracking results is very important to do this successfully and Facebook insights tab available in your page gives some great information that you can use to maximize the effect of your updates.
Laughter is the best Medicine
Share some humorous pictures & statuses relevant to your niche & you will be surprised to see how many likes & shares it receives.
When a post by your page goes viral to some extent, it’s definitely gonna attract more fans.
Leverage the Power of Your Other Social Medias
Another easy thing to do is ask your followers in other social networks to like your page. If you already have a mailing list you can add a request at the end.
If you have a strong Twitter following, then you can send few tweets asking to like your page. Blog subscribers, LinkedIn connections are two more such avenues you can utilize.
If you have built a strong relationship with your other networks your are sure to get a positive response to this request.
Offer Something For Liking your Facebook Page
There are debates about the effectiveness of this method, some people arguing that you are likely to get uninterested followers that don’t engage with you at all. This is why it is important to make the giveaway something relevant to your product or service.
A discount coupon for your product or service is a good choice because they are more likely to like your page for the right reason. However giving away something cool that everyone is interested in, helps to generate buzz & maximize your giveaway’s potential.
iPads, iPhones, cash prizes, etc. tend to generate the most buzz. To maximize the number of likes, make sure to build a attractive welcome page.
Ask Your Current Fans to Share it with Friends
People often ignore the power of asking. If you have a sizable following just asking them to share the page with their friends will help to increase the number of likes.
Just make sure not do overdo this and do not look like a spammer.
Buy Facebook Likes
This is very possible but the engagement level will be very low. A price for 100 Facebook likes can range from 20$ to 150$. This is good for an initial boost in numbers and also if you are running a lucrative promotion.
The prices are higher if you are buying Facebook fans from United States. Do some research before buying these because there are some worthless packages available that has nothing but bots.
Mentioned above are some ways you can use to increase your Facebook likes. All these methods have pros and cons, so it’s up to you to weigh things and choose the methods that best suits you.
About the Author:
Software engineer turned SAAS evangelist, Nishadha Silva firmly believes web based tools are the future and a proud user of some of the best. Cloud storage, online collaboration etc. make online diagramming tools like Creately a treat to use. In my spare time I like to read, travel and discuss start-up ideas. I’m into iPhone application development and use this awesome iPhone mockup tool.