Many people wish to own a smart TV as it can directly connect to your home internet like a phone or laptop. It has a number of apps that will help you to connect with social media, stream live videos, music and many other things on the big screen, making TV viewing experience quite thrilling. Continue reading “How to Set Up ChromeCast”
Hello Kitty, the popular cartoon character originally created by the Japanese company named Sanrio, is a very popular subject for themes and wallpapers for laptops and computers. The character is most popular in various Eastern Asian countries, especially China and Japan. But, the Hello Kitty themes are popular all over the world. People often search for these themes for various browsers, with Hello Kitty themes for Google Chrome being among the most popular. Given below is a list of some of the most attractive Hello Kitty themes for you to choose from. You can download them for free by clicking on the download link below each theme.
Best Looking Hello Kitty Chrome Skins
What is FireFTP?
It is an open source, FTP client add-on program for Firefox Mozilla browser. It supports all platforms supported by Firefox browser and can handle web upload and download of files and directories effectively.
The last stable version is v2.0.4. Continue reading “FireFTP – Download, Features, Tutorial and Chrome Alternatives”
The Nexus 7, Google’s first tablet PC, redefines what consumers expect from a budget tablet PC. With a $200 price tag on the base model, Google is clearly looking to take a bite out of the market share enjoyed by the equally priced Amazon Kindle Fire.
Speaking of competition, approximately 5 minutes with the Nexus 7 makes it clear that there is none. People familiar with the Fire’s clunky and lag-prone software may think this isn’t saying much, but the Nexus 7 is also one of the best Android based tablets you can buy of any size or price.
Tablets with comparable specifications, like the Samsung Galaxy Tab 2, are listed on Newegg.com for $249.00, although a newegg promo code or similar discounts can bring that figure down.
Nexus 7: First Impressions
First impressions of the Nexus 7 diverge greatly from those of other tablets in its price range. When you pick it up, it does not evoke the feeling of a budget item. Its build feels sturdy and high-quality.
The bezel on the sides is made of plastic and the back contains a soft rubber finish, making it comfortable to hold. Unlike other devices with a similar rubber finish, the Nexus 7 does not seem to draw and accumulate dust in its crevices.
How Portable is Nexus 7?
Tablets are designed to be held. Of course you can lay it down on a flat surface or buy a kickstand accessory, but a majority of the time you’ll be holding the device in your hands like a book.This makes the weight of tablets an essential consideration.
In this regard, the Nexus 7 does rather well. At 0.75 pound, it isn’t exactly in the class of E ink-based readers, many of which weigh under 8 ounces, but it does make the Nexus 7 among the lightest tablets around.
It is certainly lighter than it’s primary competition: the 0.91-pounds of Kindle Fire, the 0.77 pounds of Toshiba Excite and the 0.76 pounds of Galaxy Tab 2.
Features & Specifications
The 7″ Nexus 7 sports a 1280×800 HD Scratch Resistant screen, with a 1.2 MP front-facing camera. A rear facing camera goes missing in the budget tablet. Like Galaxy Nexus Prime, even Nexus 7 is void of any buttons, the soft buttons are built inside the screen, supported by Jelly Bean.
With 1 GB of RAM, 720p HD video Recording, NVidia Tegra 3 Quad Core 1.3 GHz Processor, complete with NFC Android Beam, Google Wallet, Micro USB, 4325 mAH Battery, the Nexus 7 comes with a $25 voucher for Play Store.
Nexus 7 Performance
Google designed the Nexus 7 with special attention to reducing cost without sacrificing performance. With the help of Nvidia’s Kai reference platform, it seems to have accomplished this.
Add to this the amazingly smooth and buttery Android 4.1 Jelly Bean with the power of Google Now, predictive Keyboard and Google Voice Assistant, not to mention the pre-loaded Chrome browser.
In video playback tests, the Nexus 7 lasts an incredible 10 hours – merely a half hour shy of Apple’s iPad and better then all other 7-inch tablets. Amazon’s Kindle Fire by comparison only lasts about 7 hours in similar tests.
The drawback to this phenomenal battery life is a slightly longer charge time, requiring about 3 hours and 50 minutes, compared to the likes of the Galaxy Tab 2’s 3 hours and 30 minutes.
Shortcomings of Nexus 7
For all it does well, the Nexus 7 does fall short in a few obvious ways. The most problematic of which is the exclusion of a memory expansion slot.
Android devices have always maintained an advantage over Apple products with their ability to expand storage by means of memory cards, so it is particularly perplexing that the Nexus 7 is without this feature.
The $200 base model only has 8GB of memory, making it less than ideal for loading up with large media files like movies and TV shows. For most users, it may make more sense to spend the extra $50 for the 16GB version.
If success is defined by achievement of an objective, then Google has done a fine job in that it blows away other 7-inch tablets. It is well designed, competitively priced and outperforms other devices in its class.
More importantly it extinguishes it’s main competition, the Kindle Fire. However, just around the corner is the Kindle Fire 2.0, and rumors of a 7″ iPad that could put the pressure on the Nexus 7.
Bottom line, dollar for dollar it’s the best 7″ tablet out there right now.
Using social media effectively means more than just posting status updates to different platforms in a scatter spray fashion. If you want to achieve social media success, you need to reach the right people at the right time.
This means that you, or your social media agency, need to understand which network attracts the demographics you’re interested in. Choose the wrong network and your efforts could fall flat, at best – or even damage your brand.
Friends, Colleagues and Fans – Who Goes Where?
The mark of a good social media agency is that it knows the importance of reaching the right people.
Getting your message in front of 1,000 interested prospects is far more valuable than pushing it out to hundreds of thousands of people that don’t even know what it is you’re selling, much less have any actual interest in it.
To reach the right people, you need to know where they hang out. Here’s an overview of the most popular social networks:
Facebook interactions are generally fairly personal ones. People use Facebook to talk to friends and family, and get updates on brands that they like; and don’t mind telling people that they like.
Most Facebook users are fairly young, and they’re not likely to friend their bosses, or follow companies that sell embarrassing products. Facebook pages are used as overt marketing tools quite frequently.
Facebook makes it fairly easy to reach people based on location, which makes it a powerful marketing tool for restaurants, gyms, and other businesses that serve a specific locality.
Twitter is popular for quick and informal conversation. Twitter users seem to fall into two categories – the people that post updates almost constantly, and use Twitter almost as an IM service.
The other people use Twitter as a makeshift RSS reader, following a handful of interesting people, and reading more than they post. Twitter is often used by brands as a way to watch for complaints, and answer small customer service issues.
Google+ is a rapidly growing social network which is used mostly by male geeks. Currently, the leading demographics are web developers, students, marketing professionals, and engineers.
It’s easy to share highly targeted blog posts on Google+, not to mention use of its trending topics to let your posts reach the whole world, not just to those who follow you and it’s a popular platform for asking and answering questions too.
LinkedIn is one of the few social networks that attracts more men than women. It also has a slightly older than average population, with most LinkedIn users being 35-44 years old.
LinkedIn is a network for professionals, and it’s best for B2B communications, headhunting, and job advertisements. Answering questions on LinkedIn is a good way to build your brand.
Next time you speak to your social media agency about running a campaign, ask them which networks they will target, and consider how those networks match up to your demographics.
Try to resist the urge to pad your marketing statistics by getting hundreds of thousands of MySpace fans if your target demographic is 40+ year-old male professionals.
The numbers might put a smile on your face, but they’d be a waste of time and money. Focus on genuine interactions instead.
About The Author: This post was written by James Harper on behalf of Boom Online Marketing. To find out how a social media agency can help your business, please visit Boom.