You Might Be Using The Wrong Social Network

Using social media effectively means more than just posting status updates to different platforms in a scatter spray fashion. If you want to achieve social media success, you need to reach the right people at the right time.

This means that you, or your social media agency, need to understand which network attracts the demographics you’re interested in. Choose the wrong network and your efforts could fall flat, at best – or even damage your brand.

Friends, Colleagues and Fans – Who Goes Where?

The mark of a good social media agency is that it knows the importance of reaching the right people.

Getting your message in front of 1,000 interested prospects is far more valuable than pushing it out to hundreds of thousands of people that don’t even know what it is you’re selling, much less have any actual interest in it.

To reach the right people, you need to know where they hang out. Here’s an overview of the most popular social networks:

Facebook

Facebook Logo

Facebook interactions are generally fairly personal ones. People use Facebook to talk to friends and family, and get updates on brands that they like; and don’t mind telling people that they like.

Most Facebook users are fairly young, and they’re not likely to friend their bosses, or follow companies that sell embarrassing products.  Facebook pages are used as overt marketing tools quite frequently.

Facebook makes it fairly easy to reach people based on location, which makes it a powerful marketing tool for restaurants, gyms, and other businesses that serve a specific locality.

Twitter

Twitter is popular for quick and informal conversation. Twitter users seem to fall into two categories – the people that post updates almost constantly, and use Twitter almost as an IM service.

Twitter Logo

The other people use Twitter as a makeshift RSS reader, following a handful of interesting people, and reading more than they post. Twitter is often used by brands as a way to watch for complaints, and answer small customer service issues.

Google+

Google+ is a rapidly growing social network which is used mostly by male geeks. Currently, the leading demographics are web developers, students, marketing professionals, and engineers.

Google+ logo

It’s easy to share highly targeted blog posts on Google+, not to mention use of its trending topics to let your posts reach the whole world, not just to those who follow you and it’s a popular platform for asking and answering questions too.

LinkedIn

LinkedIn is one of the few social networks that attracts more men than women. It also has a slightly older than average population, with most LinkedIn users being 35-44 years old.

linkedin logo

LinkedIn is a network for professionals, and it’s best for B2B communications, headhunting, and job advertisements. Answering questions on LinkedIn is a good way to build your brand.

Next time you speak to your social media agency about running a campaign, ask them which networks they will target, and consider how those networks match up to your demographics.

Try to resist the urge to pad your marketing statistics by getting hundreds of thousands of MySpace fans if your target demographic is 40+ year-old male professionals.

The numbers might put a smile on your face, but they’d be a waste of time and money. Focus on genuine interactions instead.

About The Author: This post was written by James Harper on behalf of Boom Online Marketing. To find out how a social media agency can help your business, please visit Boom.

Secret Benefits of Facebook Pages for Bloggers & Businesses

Facebook fan page design has a number of benefits. It helps businesses & blogs to stay ahead in competition, boost brand awareness, improve interaction, and attract customers with pre-lauch offers.

Social media sites have become exceedingly popular of late and are also significant from the search engine optimization perspective. The big players are Facebook, Google+, LinkedIn and Twitter. The purpose of this article is not discussing about all of these platforms, but focusing solely on Facebook.

new facebook page insights logo

Staying Ahead in Competition

Do you wish to lag behind in competition or stay ahead? There are several players on the internet and to survive in the competition is not a matter of joke.

Whether you are an owner of a big company or a small agency, having facebook pages is imperative for attracting prospective clients. Therefore, not being part of this social media site can affect your online business adversely.

Even at TrickVilla, Facebook brings us second highest traffic from social media, only after Google+.

Facebook Pages Enhances Brand Awareness

These facebook page designs get indexed by the search engines and also effective in boosting brand awareness. You might be asking how will it enhance the brand image of the firm.

Well, when customers get to know of your organization, they will not only search for your company on Google, but also check whether you have a presence on Facebook.

Users are also highly influenced by word of mouth publicity, and ask their friends and acquaintances about products or services. If their friends like your product, there are possibilities that more people will be following your brand, and start liking your facebook page.

trickvilla facebook page

This way your products gets popular and more consumers get to know about you. Before making any purchase, people have a tendency to ask for suggestions from their friend or colleagues. Let’s cite an example to explain this point.

Say for instance, if you have launched a new DVD player, new users will ask people about the product. If they find more of their acquaintances have developed a liking for the gadget, chances of a potential sale might be knocking at your door!

More Interaction with Facebook Pages

The quality of interaction is much better when customers communicate with you through a social media than a generic website. This does not imply that there is no need of a website but people find facebook pages more interesting, exciting and personal.

With professionally created facebook pages, you get more opportunities to understand the likes and dislikes of prospects, answer queries and reply to comments made. The level of interaction is fast, easy and more effective.

Attract Customer with Pre-Lauch Offers

This is the greatest advantage. With the display of pre-launch product offers you will be able to test the merchandise before introducing into the market. This is also an effective way to get true and candid feedback or market research from customers.

When the merchandise is soon to be launched, it is demonstrated on the facebook page. And users will be able to view it from their home. So it is an effective way to reach across to your targeted audience.

There are also options to integrate logos, images, brochures, videos and presentations to grab audience attention faster.

Have some questions? Use the comments below.

About The Author:  Jayati is a web developer and social media author at Quality Web Programming. She has authored numerous articles on Facebook fan page design and its benefit in business.

Google Drive v/s DropBox: A Duel in the Clouds

The craze of cloud services is at its best and all companies are joining the field. The future of cloud service is very bright and it seems that in the upcoming time all will be dependent on cloud services.

Google stepped into cloud file storage service by changing its popular service Google Docs to Google Drive. When Google Drive was launched then it was rumored that it is launched to claim the first position in the cloud services and to defeat Dropbox.

So here we are with this great comparison between Google Drive and Dropbox. So let’s have a look at it.

Google Drive versus DropBox
Google Drive versus DropBox

1. Desktop Synchronization

Every user’s first demand is the ease of access. All the cloud service offer the desktop sync feature and if we talk about these particular two services, then both are good and equal in this field.

Both offer their own desktop clients which allow you to see the files directly from your PCs, the files which are hosted on their cloud servers.  You can also upload files from your desktop client.

The one thing which puts Google back is that it allows you to upload file of 1 GB max. On the other hand, Dropbox gives the option to fill one folder with one file, whatever may be the size.

2. Sharing

Both the services offer good features in file sharing but Google Drive is best here. Google Drive does not calculate the size of shared file or folder in your storage quota. So your storage capacity is not affected.

google drive
Google Drive

On the other hand, Dropbox cuts your storage limit from the data used in the shared files and folders. Well, no one will like to let his/her storage capacity wasted. So Google Drive is good choice over Dropbox, if this point is considered in mind.

Dropbox has got many third-party application support which makes it a worthy cloud service provider. The fact that one can send files/ folders via email and quickly share it with friend makes it a lot more better service.

On the other hand, Google has leveraged Gmail users and Google docs users to make it a worthy competitor of Dropbox. Needless to say that there are already many chrome web store apps available to improve your Google drive experience.

3. Web Access

Google Drive is likely to win here because it is by search giant Google and it’s the evolution of well known service Google Docs. And in fact it wins here.

The web based system of Google Drive allows you to preview different file types and to edit them online. Dropbox does not offer any feature like this. You cannot preview or edit files online in Dropbox.

So the clear winner here is Google Drive in the Web Access feature.

4. Free Service

DropBox
DropBox

Everyone wants to start with new services for free. If you sign up at Dropbox, then you are given 2 GB of free space and you can get 500 MB more by referring one friend. You can get maximum of 16 GB of free space by referring others to use this service.

In Google Drive, you directly get 5 GB of free space. Also the paid version of Google Drive is cheaper than that of Dropbox.

5. Mobile Apps

Along with the desktop clients, both the services offer mobile apps for popular platforms like Android, iOS. The Dropbox’s apps are better than that of Google Drive’s mobile apps. So if you mostly stay away from PC, then Dropbox is better choice.

Here’s a link to Download Google drive offline installer. Of course, many people prefer using multiple cloud storage service then confining to use only one or two.

If you’re one of those who love to use multiple cloud storage service then you would love to read our guide on transfering files from Dropbox to Google drive and other services.

What do you think? Which one is better? Drop your answers in the comments below.

 

Apple also sues Samsung Galaxy S3

In the world of big time rivalry, this one news has been spreading like fire in recent time, yeah we all know that ‘ Apple has sued Samsung for copying the iPad and iPhone” , there are different opinions waving through out the web about this, some are saying that judgment has been done, and some are seeing this only as a nasty trick of Apple to beat it’s competitor.

Apple has directly pointed towards the latest Samsung Galaxy S3, and Samsung has already sold more than nine million pre orders.

Apple has filed a complaint against Samsung in a California court recently and it clearly states that Apple thinks that the Galaxy S3 violates the patent right of iPhone, it indicates the data tapping and unified technology by Apple, along with the packaging design and user interface.

Samsung Galaxy S3

Well If you ask me, the Galaxy S3 has got none of this. Who am I to do the judgment anyways? But as far as I am concerned about the products, there are sufficient evidence that the Galaxy S3 is inspired from the iPhone, but the question is that would it be sufficient to help Apple stand in a strong ground?

Let us have a look at the patent rights that Apple thinks have been violated:

Data Tapping Patent

Remember this is the patent based on which Apple previously won a case against HTC.

So what is Data Tapping? When you see a person’s mobile number, or a site URL in a message, you can click on that to directly call the person or get over to that website. This is Data Tapping and Apple has a patent over it.

Almost all Android Versions use this, even ICS & that’s what Apple is after.

Unified Search

This one is also much of Google’s concern as it’s about unified search in Android 4.0 Ice Cream Sandwich, which lets users search simultaneously in their mobile as well as on the web via a single search box. Apple’s got a patent over it too.

android ice cream sandwich logo

Slide To Unlock

Slide to unlock technology, Apple already had lodged a complaint regarding this issue and eventually won, but this was in 2011 and the case was against HTC.

Predictive Text

It’s about word completion technology, which helps to improve the speed for text entry. You start typing a word and your keyboard automatically and smartly gives you suggestions over what you might wanna type.

Apple is also targeting towards Google android, as the Galaxy S3 represents the latest Android 4.0, Apple is targeting two birds with one stone, which also seem legit as the both are strong competitors to Apple.

But at the same time Google really has nothing to do about it, because if they change the programming code a of a product which is already popular in various nations (nine million have already been sold!) it will simply make clear to everyone that there are issues of patent violation.

Here one thing pops up in my mind! Would it be possible that Apple is doing like this just because they are loosing the ground? After the death of Steve Jobs, how is Apple doing under the leadership of Tim Cook?

Galaxy S3 Keyboard

The launch of retina enabled Macbook pro has failed to create an oomph factor among the mass as it did when Steve launched iPhone and iPhone4 as well. Many people think that the Macbook is a great achievement but it failed to create the sensation, and some think that it was a failure just because Apple has failed to do any ground breaking development.

Even Microsoft now knows the fact that Apple could be at a potential threat to stand globally after failing to attract the masses to their mobile phone release this year, they are now ready with new windows 8 tablets & mobiles, and experts are hoping that this could shake the ground where Apple is standing now.

Considering these facts I think Apple would be able to catch up some air from this patent violation case, which is much needed at this moment, but without no serious technical development and innovations I really doubt how long Apple would be able to stand tall…yeah we miss you Steve.

All this has at least made #BoycottApple trending for days on Google+ & Twitter.

About The Author: Tom is a tech blogger and he has a passion to write about almost anything on technology, he is also busy writing about a site, you can read his articles about cheap used cell phones, selling old mobile, android magic to know more about his project.

2 Common SEO Mistakes In Your Site

So until now you’ve focused 80% of your time and efforts on link building and 20% on content quality and site structure. Too bad! With Google updating its algorithm to weed out over-optimized pages or websites, it’s more than likely that your sites are to be found in hot waters very soon.

But there’s still some time on your hands and utilizing it the right way can help you to at least minimize this impending over optimization penalty. Here are the 2 ways that will surely help you reduce the impact of this penalty:

1. Change Pages With Slight Keyword Variations

Many websites use this tactic to increase the content on their page and also think that this will enable them to attract more specific customers to their website.

Google Search in education

Keep in mind that negligible variations in the main keywords (usually the one that is used in the title) will attract over optimization penalty from Google. As a solution to this, SEO experts have been recommended changes like amalgamation of the slightly varying keywords under one title in one page with detailed content.

To simplify this, here is an example explaining the same. Suppose your website has different pages with keywords like California Summer Tourism, California Beach Holidays, California Beach for Vacations.

Instead of having different pages for each of the links and keywords, combine all three of the keywords and use them in one detailed content page with a title like ‘California Summer Beach Holidays’.

This will also save time since you won’t have to write different anchor texts for each of these pages.

2. Change Link Infused Footers

A number of websites cram numerous links at the foot of the content. This will, in all probability, not trigger the interest of the visitor to the website. It is a faulty technique in many ways.

google logo

Not only are you wasting valuable links that you have bought for your website, you are also hampering your visitor’s reading experience that will harm the traffic on your website in the future.

As a remedy, SEO experts at submitcomfort.com are advising websites to change this strategy and instead place the links at the top, in between and sides of the content, according to their relevance.

You can instead keep those links in the footer of the content that might be useful for the reader after he has finished going through the content completely.

You will also be required to ensure that you are not posting blacklisted and harmful links in the body of the content and ensure that your website doesn’t get penalized for over optimization.