You Might Be Using The Wrong Social Network

Using social media effectively means more than just posting status updates to different platforms in a scatter spray fashion. If you want to achieve social media success, you need to reach the right people at the right time.

This means that you, or your social media agency, need to understand which network attracts the demographics you’re interested in. Choose the wrong network and your efforts could fall flat, at best – or even damage your brand.

Friends, Colleagues and Fans – Who Goes Where?

The mark of a good social media agency is that it knows the importance of reaching the right people.

Getting your message in front of 1,000 interested prospects is far more valuable than pushing it out to hundreds of thousands of people that don’t even know what it is you’re selling, much less have any actual interest in it.

To reach the right people, you need to know where they hang out. Here’s an overview of the most popular social networks:

Facebook

Facebook Logo

Facebook interactions are generally fairly personal ones. People use Facebook to talk to friends and family, and get updates on brands that they like; and don’t mind telling people that they like.

Most Facebook users are fairly young, and they’re not likely to friend their bosses, or follow companies that sell embarrassing products.  Facebook pages are used as overt marketing tools quite frequently.

Facebook makes it fairly easy to reach people based on location, which makes it a powerful marketing tool for restaurants, gyms, and other businesses that serve a specific locality.

Twitter

Twitter is popular for quick and informal conversation. Twitter users seem to fall into two categories – the people that post updates almost constantly, and use Twitter almost as an IM service.

Twitter Logo

The other people use Twitter as a makeshift RSS reader, following a handful of interesting people, and reading more than they post. Twitter is often used by brands as a way to watch for complaints, and answer small customer service issues.

Google+

Google+ is a rapidly growing social network which is used mostly by male geeks. Currently, the leading demographics are web developers, students, marketing professionals, and engineers.

Google+ logo

It’s easy to share highly targeted blog posts on Google+, not to mention use of its trending topics to let your posts reach the whole world, not just to those who follow you and it’s a popular platform for asking and answering questions too.

LinkedIn

LinkedIn is one of the few social networks that attracts more men than women. It also has a slightly older than average population, with most LinkedIn users being 35-44 years old.

linkedin logo

LinkedIn is a network for professionals, and it’s best for B2B communications, headhunting, and job advertisements. Answering questions on LinkedIn is a good way to build your brand.

Next time you speak to your social media agency about running a campaign, ask them which networks they will target, and consider how those networks match up to your demographics.

Try to resist the urge to pad your marketing statistics by getting hundreds of thousands of MySpace fans if your target demographic is 40+ year-old male professionals.

The numbers might put a smile on your face, but they’d be a waste of time and money. Focus on genuine interactions instead.

About The Author: This post was written by James Harper on behalf of Boom Online Marketing. To find out how a social media agency can help your business, please visit Boom.

Social Media Tips for Bloggers

The main goal of anyone who sets up a blog is to generate more traffic for better exposure. Unfortunately, starting a blog doesn’t just mean creating the website and posting content. Social Media marketing is just as important.

It is important for a blogger to find ways on how to drive traffic to the blog for it to be a presence in the World Wide Web and establish a community of returning readers.

new google plus red icon

Social media sites like Facebook, Google+, Twitter and more have been a part of our everyday lives. Majority of the people have accounts from these different social networking sites that they access on a regular basis.

Members of these social networking sites are also growing in numbers everyday, making it a great venue for promotion. For this reason, blog owners must tap the potential of these social networking sites in order to gain attention and drive traffic to their site.

Secrets of Social Media Promotion

Here are practical tips that every blogger must know to utilize social networking sites in promoting their blog:

Recognize Effective Social Media Sites

There are a lot of social networking sites that are available today. It will be difficult to maintain accounts to all these sites so it is important to analyze which social networking sites is most popular to your target audience.

This way, you will be able to concentrate managing your accounts to sites where you will get greatest benefit from. Try your hand at

  • Facebook with its Pages, Events & groups
  • Google+ with its +Pages, help & Trending Topics
  • Twitter for its hashtags & popularity
  • LinkedIn for highly targeted audience
  • Pinterest if your blog is more about photos

Build Followers

Now all you need to do is socialize. Build connections with members from these social medias by posting often, sharing your views, commenting on others’ post, interacting with the other members and the like.

Once you have developed a relationship with these members, invite them to visit your site and read your blog. This way you can build a good readership, while getting feedback from them too on your profiles.

Choose Quality over Quantity

Do not flood your wall will posts as this may not help in attracting traffic to your site, but instead might brand you as a spammer who posts irrelevant content.

Funny Tech Cartoon

Try posting a mix of text-based post, posts with photos and videos and the like to attract members to your post. Do remember, funny posts & pictures get the maximum number of +1’s, likes and shares.

Don’t just promote, Engage…

Do not publish post on your pages that deal mainly in promoting your site. You can find a lot of sites online where you can get sources for great topics that you can share in these social networking sites.

Things like tips and tricks, comics & cartoons, current news, and the like related to your blog’s niche work very well to engage your key audience.

Lock Readers from Search Engines

Add a button in your blog that will allow people to connect with you via the different social media sites. Like you can add a Facebook like button for your FB Page, a +1 button for you +Page, follow button for Twitter, etc.

This will allow people coming to your blog from search engines to connect with you on your social sites so that they keep returning. Consider some social buttons like TrickVilla has, at the top of our sidebar.

WP Mash Widget at TrickVilla
WP Mash Widget at TrickVilla

Allow Content Sharing

Add share buttons for all major social networks on each blog post of your site, allowing readers to share content they love onto their own networks, thus attracting more audience to your blog.

This will be a big help in increasing the readership of your blog as these social networking sites has a huge audience base, so the more your posts get shared, the wider audience it will reach.

As a blogger, you should know how powerful social media is in driving traffic to your site. Following the tips mentioned above will surely help your blog to be noticed and soon, readers will come running to your blog.

TrickVilla’s majority of traffic comes from Search Engines, but then from Social Media, that’s the power of Social Networks…!!

Author’s Bio: Abie is a freelance blogger who currently works as a content writer for the site Pak30.fr.

How Google Helps In Education Worldwide

Google,the name that needs no introduction and may be called as father of Internet.  Google is the best search engine all over the world.  Billions of people use it daily for information purposes. Google helps the internet users in all categories.

The question that arises from parents is, how this popular search engine can help their children in education. So here is a brief explanation about Google’s contribution in education, about how Google helps in education:

1. Google News

Google News is one of the great services from Google that keeps you updated with latest happenings in all the fields like Technology, Health, etc. Google News has more than 200 years old information as well.

google news for education

Students can easily point to Google News  site and can search for latest info of there interest. Google News not only helps students but teachers as well. Teachers can get knowledge about any topic and can give better explanation to the students.

Google News has received positive feedback from all the teachers and students over the Globe.

2. Google+

Google’s very own social network with revolutionary free video conferencing feature, dubbed Hangouts can allow 9 students to connect to 1 teacher at a time and conduct a kinda virtual class! What’s more, make the hangout live on-air and hundreds can watch it live!

3.  Google Search

Google Search can be used to find articles related to education. Teachers can access the web for better understanding any topic and thus they can make students’ concept more strong.

Google Search in education

Google Image Search can be used to find the images, infographics and diagrams related to any topic and thus can give better understanding of the topic.

4. iGoogle

iGoogle is serving the students and teachers in the education very well. It has got lots of gadgets which can help you in Studies for sure. Students can easily point to iGoogle and can customize the homepage with gadgets related to education.

iGoogle apps for education

You can easily create bookmarks to useful education websites. From students point of view, iGoogle can make the work of creating assignments easier and for teachers it will help them to provide useful content to their students, all at one place.

iGoogle has many gadgets already and you can also ask other students to create gadgets for you.

5.  Google Book Search

This is the most useful tool by Google which allows you to search for the ebooks you need. It does not only search the books from different online book stores but also give you demo view of the books as well.

google ebook search

So if any student wants to buy a new book and is confused about that which should he/she buy then Google Book Search is surely going to help them all.

6.  Google Docs

Google Docs is an online document sharing service. You can create docs and spreadsheets and can share it with your friends. Google Docs is an amazing service for both students and teachers. Teachers can create Docs,spreadsheets related to education and then can share it with their students.

google docs for education

Google Docs can also be used to inform students related to any Social problem like dowry. Google Docs are helping students as well, as they can stay in touch with their teachers and can ask doubts easily, now even easier with Google+.

7.  Blogger

Blogger is a blogging service from Google. Blogger can be used effectively for education purpose. Teachers can register a free blog related to any topic and can teach their students by updating articles there.

Many teachers worldwide are using this and many students are getting benefited from Blogger.

8. Google Groups

Google Groups enables you to chat with others by creating groups. Google Group can also be helpful in education as well. Students and teachers can create a new group for them and teachers can teach the students through online chat.

So by Google Groups service both teachers and students can stay in touch with each other.

Summary:

Google is a great teacher in itself. If used efficiently, then both students and teachers can get benefit from the Giant Search Engine’s tree like service network 😉

How to Increase your Social Media Engagement

Does your social media campaign looks like a headless monster bereft of any human emotions? You are quick to say no because you believe that you are rigorously following the suggestions of the best marketing minds of your time.

Facebook Logo

But take a look around and you will see that something is missing in your social media marketing campaign. Take a deeper look and you will find out that it is the engagement that is conspicuously missing and no matter how hard you may try, you will find that the gap between you and your targeted audience is not narrowing down.

And the probable reason is that your marketing campaign lacks the heart and warmth and here we are going to share some tips that may help you overcome this stumbling block. Take a look:

Real Name

While promoting your service or product online via twitter or facebook, you should make a point that you are using real name i.e. human name. People are less likely to respond or participate in a marketing campaign where the leading figure is a company name.

Use of real name will make your marketing campaign more acceptable to people who are tired of being bombarded with ads all the time, bringing in more engagement & interaction.

However, this suggestion may not go down well with most marketers since they believe that this goes against the guideline of branding.

But there is nothing wrong with using real name as this make the brand more trustworthy to general visitors.

Have a Real Picture

There is no better way to humanize your social media marketing campaign than using a real picture. It is the same as using real name but its impact is more powerful than the former one.

To me, it looks absurd to post behind the veil of a company logo. It makes it looks quite unnatural. By using a real life image, you can humanize the post and it will give comfort to the readers that there is real personal involved in the process.

Yeah it may hurt your branding process, but if you want more engagement, then go for it.

Have Your Voice

The next important quality of humanizing your social media marketing campaign is having a unique voice. Just posting two tweets or updating your facebook status message twice in a day is not going to help you curry flavor to your audience.

You need to come up with interesting and useful. Use of fun elements can make your posts really awesome and you would not have to push people to share them since they will do it voluntarily.

It is like a great TV Ads that people would love to talk in spare time. This will help you build brand awareness even when you are not present.

Listen to People

Social media is definitely not a platform to dictate people. It is not your corporate venue where people gather, unwittingly though, to listen what the marketing heads have to say.

It is an open and democratic platform and you should make it a habit of listening to what other people have to say rather than promoting your service shamelessly. First listen, then react, and a great relationship will be in the making.

About The Author:

Michael Evans loves blogging on different subjects and he is a regular writer at Webhostingdeals. He has written articles on the topic of Hostgator.com Review .

How to Remove Google+ Circles Label from Gmail

Google, in its bid to integrate Google+ across most of its services, has just recently added a new label in Gmail, named Circles.


circles label in gmail

The Circles label is a parent label which contains all your Google+ Circles as its child labels. Any mail coming from a person in your circles is labelled appropriately in blue. (See screenshot)


blue circles label in gmail

While many netizens have switched to Google+, but not all & this extra label in their Gmail account feels like pushing g+ down their throat.

No problems, there is a very easy tweak to remove the Circles label from Gmail.

How to Disable the Circles Label

Just follow the below steps in Gmail:

1. Click on the gear button at top-right of Gmail & select Settings.


open gmail settings

2. Click on the Labels tab under Gmail settings.


choose labels under gmail settings

3. Find a section named Circles & click Hide under Show in label list for that section.


hide circles label in gmail settings

Taddaa!! You can now go back to inbox & surf freely without that Circles label 😉

I personally feel it’s a good feature, being a humongous Google+ fan, but what are your thoughts on this? Use the comments below to express them.